透视旅游专业大学生供需错位现象——兼论饭店管理专业本科教学模式改革

饭店行业对员工需求标准与旅游高校对学生培养规格的不同,大学生对未来理性追求和对现实感性认识间存在的矛盾,导致了旅游/饭店专业大学生的“供需错位”。本科“饭店管理”应脱离“旅游管理”的模式设计课程;其“应用性”的特点要求它不仅要在教学中理论联系实际、培养学生情商,还要根据高等教育大众化的特点,重新定位培养层次。     

导游实践中的跨文化交流

导游员是旅游业的灵魂,在旅游产品转化为旅游消费的过程起着至关重要的作用。由于游客来源与背景等文化差异,这一转化过程受到不同文化因素的制约,而跨文化交流意识的养成与跨文化交流技巧的运用是使这一转化顺利实现必不可少的一种手段。在导游实践中,合理运用跨文化交流知识与技巧,将有助于实现旅游产业的最优化,促进和谐的导游与游客的关系。     

创建中国旅游人类学学科刍议

简介国外旅游人类学发展概况 ,总结中国旅游人类学教学、科研的历程和得失 ,指出开展中国旅游人类学系统研究的必要性和可行性 ,介绍广州大学关于旅游人类学学科建设的探索和思考 ,并提出《中国旅游人类学》一书的内容结构框架。     

How managerial attitudes toward the natural environment affect market orientation and innovation

This study investigates natural environmental attitude linkages held by strategic decision makers and hypothesizes that the interaction between market orientation and managerial natural environmental attitudes serves to enhance the effect of market orientation on firm innovativeness. Using questionnaire responses from 284 owners or chief executive officers residing in the food processing industry, the findings establish evidence of (1) a positive linkage between market orientation and firm innovativeness, and (2) the moderating effect of managerial attitudes of top managers toward the natural environmental in the market orientation to firm innovativeness relationship. The results provide insight into the nature of the cultural values on which a market orientation is based in relation to the natural environment.     

Corporate Social Responsibility (CSR): Theory and Practice in a Developing Country Context

After providing an overview of Corporate Social Responsibility (CSR) research in different contexts, and noting the varied methodologies adopted, two robust CSR conceptualizations – one by Carroll (1979, ‘A Three-Dimensional Conceptual Model of Corporate Performance’, The Academy of Management Review 4(4), 497–505) and the other by Wood (1991, ‘Corporate Social Performance Revisited’, The Academy of Management Review 16(4), 691–717) – have been adopted for this research and their integration explored. Using this newly synthesized framework, the research critically examines the CSR approach and philosophy of eight companies that are considered active in CSR in the Lebanese context. The findings suggest the lack of a systematic, focused, and institutionalized approach to CSR and that the understanding and practice of CSR in Lebanon are still grounded in the context of philanthropic action. The findings are qualified within the framework of existing contextual realities and relevant implications drawn accordingly. Dr. Jamali is Assistant Professor of Management at the Olayan School of Business, American University of Beirut. She holds a BA in Public Administartion from the American University of Beirut, and a Ph.D. in Social Policy and Administration, from the University of Kent at Canterbury, UK. Her research interests encompass corporate social responsibility, public private partnerships, learning organizations and women issues. She worked as an expert consultant on projects funded by the World Bank, the US Agency for International Development, NGOs, and other regional and local public and private firms. She is the author of numerous studies and international peer reviewed publications in various international journals, including the Journal of Management Development, the International Journal of Public Sector Management, the International Journal of Quality and Reliability Management, Business Process Management Journal, Public Works, Management and Policy and Women in Management Review. Ramez Mirshak Graduated with honors from the American University in Cairo (AUC) with a Bachelor of Arts in Business Administration in February 2001, then worked for two years in Egypt in the field of marketing and management. In 2004–2005, pursued his Masters of Business Administration at the American University of Beirut (AUB), researching primarily issues relating to change management and corporate social responsibility under the supervision of Dr. Dima Jamali, then joined a leading international financial institution as a regional Management Associate, while maintaining links with AUB and working on several research based projects.     

How venture capitalists respond to unmet expectations: The role of social environment

In this paper, we seek to explain venture capitalists' reactions to disappointments caused by entrepreneurs. Our basic assumption is that venture capitalists' social environment, defined as exposure to venture capital and business communities, will influence their responses to problematic situations. The results of our study suggest that venture capitalists with strong ties to their colleagues and with managerial experience are more inclined to use active and constructive approaches than venture capitalists with a lesser exposure to the venture capital and business communities.     

课程思政融入高校英语教学的反思与重构

高校英语教学实施课程思政是新时期高等教育教学改革面临的新要求。其深入落实高校立德树人根本任务,严格恪守英语教学发展规律,迎合当代大学生健康成长的现实诉求,是为国家发展和社会进步培育具备国际视野和爱国情怀人才的重要路径。文章围绕课程思政下高校英语教学反思与重构价值进行分析,在对高校英语教学实施课程思政现状进行剖析的基础上,提出优化顶层设计、深度挖掘课程思政元素、提升英语教师育人素养以及建设课程思政评价与反馈机制的英语课程思政重构实践路径,以期增强高校英语教育教学研究者的课程思政意识,并为相关研究提供参考。     

促进教学法:报关和货代实训中新的尝试

文章简要阐述了在报关和货代实训中,试行"促进教学法",通过引导学生激发学生的学习兴趣,挖掘学生的内在潜能与创造思维,使学生在大量的模拟报关员和货代员的角色中实现教学情景及教学理论与实践的对接,实现教学方式由教师为主导向学生为主体转变,教学方法由单向灌输式向多向互动式转变、由学生被动接受式向探究式转变。     

广告文案写作教学探讨

广告文案要有创意性思维。广告创意是广告文案的核心。广告文案文本是广告创意的物化和深化。在教学实践中,理论教学是贯彻广告创意思维的起点,实践训练是广告创意思维的掌握,要选择优秀广告文案教学案例辅助理论教学,以更好地达到提升广告文案创意思维教学的目的。     

Institutional environment and firms' sources of financial capital in Central and Eastern Europe

The external business environment is a major determinant of which sources firms select to obtain financial capital. We examine how the regulatory, political, and financial dimensions of the institutional environment influence the extent to which firms rely on informal sources of financial capital. The analyses of data from 2869 firms in twenty-six transition economies in Central and Eastern Europe (CEE) indicate that ineffective regulatory system, underdeveloped financial system, and government corruption are strong determinants of firms' reliance on informal channels for financial capital. We also find that smaller firms are more vulnerable when the local financial system is underdeveloped and the regulatory institutions are less effective in these transition economies. A subgroup analysis of firms' forms of establishment shows that private firms are sensitive to the level of development of the local financial system and state-owned enterprises are particularly sensitive to the degree of corruption.